Play it with your own startup
Describe your real idea. Get twelve weeks of scenarios built around your customer, your risks and your stage, with Matt as a mentor you can ask. Finish with a lean plan you can actually run.
The free game teaches the moves on four made-up startups. Pro puts your own startup through the same twelve weeks.
What you get
A quick intake turns your idea into a game profile: your customer, your three biggest risks, your burn.
The same sprints, case files, curveballs and verdicts, but every call is about your business.
Stuck on a call? Ask Matt, your Lean CPTO, a few questions every week.
Your riskiest assumptions, 4 weeks of experiments with pass or fail lines, an interview script and a pricing test, emailed to you.
How it works
- Tell Matt what you're building, for whom, and what worries you most.
- Play the first two weeks free with your own startup.
- Unlock the full twelve weeks, Demo Day and your personalised lean plan.
- Strong finishers get an invitation to book a session with Matt.
Founding members go first
Pro is being built now. Join the waitlist and you'll get first access at the founding price.
- One full Pro run on your own startup
- Ask Matt, every week
- Your personalised lean plan, emailed
Questions
The waitlist goes first, in small groups, so every early plan gets Matt's attention. Joining is free and doesn't commit you to anything.
Yes. It's used only to build your run and your plan, never shared or used to train AI, and deleted on request. Details in the privacy policy.
It's a learning tool based on lean product practice, not legal, financial or investment advice. See the terms.
Always. The 12-Week Accelerator stays free, with the weekly challenge and leaderboard.