The short version. The game is free, for learning, and provided as is. Play fair on the leaderboard. Flat-white bids are optional tips. Pro pre-orders are fully refundable until Pro is delivered to you. Nothing here is legal, financial or investment advice.
The 12-Week Accelerator is made by Matt Ainsworth, The Lean CPTO (“we”, “us”). Contact: hello@theleancpto.com. By using the site you agree to these terms and our privacy policy.
The game teaches lean product practice through a simulation. Its startups, characters, numbers and outcomes are fictional. The case files summarise publicly reported accounts of real companies, and figures are rounded as commonly reported. Nothing in the game, Pro or a lean plan is legal, financial, investment or professional advice for your business. Decisions you make about your own startup are yours.
If you send feedback or ideas, we may use them to improve the game without owing you anything. Please don't send confidential information through the feedback forms.
Flat-white bids are optional tips to say thanks, paid through Stripe. You choose the amount and can change it on Stripe's page before paying. If you paid by mistake, email us within 14 days for a refund.
The game, its writing, characters, artwork and code belong to Matt Ainsworth. You're welcome to share screenshots and your result card. Please don't copy or republish the game or its content as your own.
Our services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these terms limits those rights. Otherwise, the free game is provided as is, and to the extent the law allows, we aren't liable for indirect losses or for decisions made based on the game.
We may update these terms; the date at the top shows the latest version, and changes don't affect pre-orders already made. These terms are governed by the laws of New South Wales, Australia.